The selected works of Elijah Gall.

A multi-disciplined designer based in Melbourne/Naarm.

Brand refresh

Brand design, Art direction

Genero

2023

Genero is a creative and production ecosystem, combining a global creative network, an end-to-end production platform and an expert team. While working for Genero as a digital designer, there was a clear need to update their brand and breathe new life into the visual identity.

Differences in the design style had occured across their site, slide decks, and social media over the last few years. My task was making the design style more cohesive, adding new graphic elements, and building a modern identity that reflected the Genero brand without departing from the existing logo, typography, and colour palette.

A large billboard wraps around the corner of a building. It has the words Human-crafted creative, at scale written on it.
A dark background with the text — Human-crafted creative, at scale. There are also rectangles of varying size placed between the words. An explanation of the meaning in the logo with visual representations to show how the logo was constructed and designed.

The marketing team updated the brand's positioning to focus on the concept of scale — scale in media, and scale in quantity of content. Inspired by the different aspect ratios in modern media and the 'scale' concept , I created four rectangular shapes in 9:16, 1:1, 4:5, 16:9 to represent this. These formed part of the identity and could be used to create grid structures that showcased this idea in the layouts.

Nine pages of Genero's brand guidelines document layed out flat in a grid.
Two designs for social media carousels.
A tote bag is being held by someone walking down stairs. The bag has Human-crafted creativity, at scale written on it and there are rectangles placed in between each word.
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I'm a designer based in Naarm/Melbourne—helping brands shape their identity through thoughtful design and communications.

With a background design and communication, I'm passionate about the powerful impact good design can have and I have a unique understanding of how they can work together to inform and delight audiences.

When not working on creative projects, I enjoy a Friday arvo beer, going to gigs, and hanging out with my cat.